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Chapter Three: Crisis, Reinvention, and Renaissance

Quartz Crisis Looming

Storm Clouds on the Horizon The end of the 1960s was a golden time for Breitling, but the clear skies wouldn’t last forever. As the 1970s dawned, the watch industry—especially in Switzerland—was about to be shaken to its core. The cause? A technological revolution that arrived quietly but changed everything: …

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Are Rolex Still an Investment?

Rolex Investment Watches

There’s an almost magnetic quality about Rolex, the kind of presence that makes even the most indifferent observer stop and notice. Whether you’re an investor, a collector, or simply someone who appreciates the artistry of fine watchmaking, the question keeps resurfacing every few years: Is Rolex still a good investment …

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The Story of Watch Straps

For most people, the strap is simply the thing that keeps a watch attached to the wrist. It’s background, functional, sometimes interchangeable—an accessory to the main event. But if you’ve spent serious time around watches, you’ll know that straps are far more than fasteners. They carry their history, heritage, controversies, …

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