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Breitling: Emergency, Aerospace, and the B01

Breitling has always been a name that divides opinion, and for good reason. It’s a brand that never played safe, never whispered in the corner while others shouted from the rooftops. It carved its reputation not just through design but through sheer technical daring—watches that weren’t just about telling the …

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The Silent Power of Solar

Solar Powered Watch

There’s a quiet magic in the idea that light—something so universal, so omnipresent, so taken for granted—can power the heartbeat of a wristwatch. Not in the way of the ticking quartz or the sweeping mechanical balance wheel, but in a manner that bridges science and simplicity, sustainability and sophistication. The …

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Hidden Dangers of Steam

Water Damaged Watch

This ones for the everyday watch-wearer, the collector, the mechanic, the diver, the enthusiast… and yes, even the know-it-alls among us. No slight meant to anyone involved in a recent post about steam, but let’s be honest—it gets a bit worrying when the facts around vapour and watches get tangled …

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Social Media Toxicity & Watch Collecting

The Toxicity of Scoial Media

I remember when the rhythm of collecting watches was defined by silence. It wasn’t silence in the literal sense—you could always hear the tick of a balance wheel, the click of a crown winding—but silence in the social sense. Collecting was, more often than not, a solitary pursuit. You could …

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Case-Backs – The hidden history!

For all the attention lavished on the front of a watch—the dial, the hands, the indices, the complications—there’s a quiet, often overlooked component that carries both the burden and the soul of the timepiece. The caseback, that unassuming surface pressed against the wrist, holds the final word in engineering, the …

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DuBois et fils: A Legacy 

Dubois et fils

Dubois et fils is a name that carries with it a quiet gravitas, one of those historic Swiss watchmaking houses whose significance is less about marketing flash and more about the enduring resonance of centuries of craftsmanship. The company’s origins trace back to 1785, a year that situates it firmly …

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The Artistry of Hajime Asaoka

Hajime Asaoka

There are watchmakers, and then there are those rare visionaries who redefine what the craft can be. Asaoka is one of the latter. A self-taught Japanese master who rose entirely outside the Swiss ecosystem, Asaoka has not only proven that independent horology can thrive in Japan—he’s carved out a category …

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