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Are Rolex Still an Investment?

Rolex Investment Watches

There’s an almost magnetic quality about Rolex, the kind of presence that makes even the most indifferent observer stop and notice. Whether you’re an investor, a collector, or simply someone who appreciates the artistry of fine watchmaking, the question keeps resurfacing every few years: Is Rolex still a good investment …

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The Story of Watch Straps

For most people, the strap is simply the thing that keeps a watch attached to the wrist. It’s background, functional, sometimes interchangeable—an accessory to the main event. But if you’ve spent serious time around watches, you’ll know that straps are far more than fasteners. They carry their history, heritage, controversies, …

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The Perils of Online Watch Sales

Buying Watches Online

I’ve always felt that the greatest lie we tell ourselves about the internet is that we’re somehow immune to being deceived. We like to imagine that experience equals invulnerability, that years of trawling listings and watching auctions have sharpened us into something like a hunter with a sixth sense. But …

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Social Media Toxicity & Watch Collecting

The Toxicity of Scoial Media

I remember when the rhythm of collecting watches was defined by silence. It wasn’t silence in the literal sense—you could always hear the tick of a balance wheel, the click of a crown winding—but silence in the social sense. Collecting was, more often than not, a solitary pursuit. You could …

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Rolex

Rolex Logo

The story of Rolex begins not in Geneva or Geneva’s grand salons, but in London, in 1905, with a young German entrepreneur named Hans Wilsdorf. At the time, wristwatches were still largely considered feminine accessories, relegated to the dainty wrists of women, while men trusted the weight and gravitas of …

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