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We are, almost by design, trained to read the surface of things. Our brains crave instant recognition, pattern, and familiarity. A flicker of symmetry, the gleam of a crown, the flash of wings etched onto a dial—we absorb logos before we even glance at the hands. Often, we don’t even …

The psychology of watches is something we rarely discuss openly, but many of us feel it instinctively. A watch is never just a timekeeping device. It’s an anchor, a mirror, a monument, sometimes even a mask. When we look down at the piece on our wrist, what we see isn’t …

I remember when the rhythm of collecting watches was defined by silence. It wasn’t silence in the literal sense—you could always hear the tick of a balance wheel, the click of a crown winding—but silence in the social sense. Collecting was, more often than not, a solitary pursuit. You could …

It’s a simple phrase, often said with a smile, sometimes posted with the obligatory wrist shot before the box even cools. “Got the call from the AD.” That’s it. No need to explain what was said, which reference was allocated, or whether it was even the one hoped for. The …

If you’re going to call yourself a watch lover—whether you’re someone who wears one every day without a second thought, or a seasoned collector who knows the smell of fresh lume and the song of a fine escapement—it makes sense knowing what you’re looking at. Not just the brand printed …