Just About Watches
Storm Clouds on the Horizon The end of the 1960s was a golden time for Breitling, but the clear skies wouldn’t last forever. As the 1970s dawned, the watch industry—especially in Switzerland—was about to be shaken to its core. The cause? A technological revolution that arrived quietly but changed everything: …
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October, 2025
August, 2025
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24 August
Are Rolex Still an Investment?
There’s an almost magnetic quality about Rolex, the kind of presence that makes even the most indifferent observer stop and notice. Whether you’re an investor, a collector, or simply someone who appreciates the artistry of fine watchmaking, the question keeps resurfacing every few years: Is Rolex still a good investment …
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6 August
The Story of Watch Straps
For most people, the strap is simply the thing that keeps a watch attached to the wrist. It’s background, functional, sometimes interchangeable—an accessory to the main event. But if you’ve spent serious time around watches, you’ll know that straps are far more than fasteners. They carry their history, heritage, controversies, …
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April, 2025
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24 April
The Hidden Meaning of Logos
We are, almost by design, trained to read the surface of things. Our brains crave instant recognition, pattern, and familiarity. A flicker of symmetry, the gleam of a crown, the flash of wings etched onto a dial—we absorb logos before we even glance at the hands. Often, we don’t even …
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February, 2025
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4 February
The Perils of Online Watch Sales
I’ve always felt that the greatest lie we tell ourselves about the internet is that we’re somehow immune to being deceived. We like to imagine that experience equals invulnerability, that years of trawling listings and watching auctions have sharpened us into something like a hunter with a sixth sense. But …
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December, 2024
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10 December
Breitling: Emergency, Aerospace, and the B01
Breitling has always been a name that divides opinion, and for good reason. It’s a brand that never played safe, never whispered in the corner while others shouted from the rooftops. It carved its reputation not just through design but through sheer technical daring—watches that weren’t just about telling the …
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November, 2024
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24 November
Railroads and Timezones
It’s odd to think that there was ever a time when noon didn’t mean the same thing everywhere. Back before trains, when the fastest thing on land was a galloping horse and towns were content to march to the beat of their sundial, local time ruled. If it was noon …
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11 November
The Psychology of Watches!
The psychology of watches is something we rarely discuss openly, but many of us feel it instinctively. A watch is never just a timekeeping device. It’s an anchor, a mirror, a monument, sometimes even a mask. When we look down at the piece on our wrist, what we see isn’t …
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October, 2024
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7 October
The Silent Power of Solar
There’s a quiet magic in the idea that light—something so universal, so omnipresent, so taken for granted—can power the heartbeat of a wristwatch. Not in the way of the ticking quartz or the sweeping mechanical balance wheel, but in a manner that bridges science and simplicity, sustainability and sophistication. The …
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September, 2024
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11 September
Hidden Dangers of Steam
This ones for the everyday watch-wearer, the collector, the mechanic, the diver, the enthusiast… and yes, even the know-it-alls among us. No slight meant to anyone involved in a recent post about steam, but let’s be honest—it gets a bit worrying when the facts around vapour and watches get tangled …
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