Just About Watches
How Just About Watches Is Building a Community With Purpose
Every watch tells a story. It might be the quiet ticking of an heirloom passed down through generations, the bold presence of a modern chronograph on a wrist in the boardroom, or the simple quartz piece that has accompanied someone faithfully through the everyday. At Just About Watches, we believe those stories are meant to be shared. Yet our community is about more than horology alone. It is about people, connections, and a collective mission to turn a passion for watches into something much greater: a force for good.
Since its creation, Just About Watches has grown into one of the world’s most active, respected, and influential online communities devoted to timepieces. What sets us apart is not just our numbers or reach, but the fact that we have successfully combined a shared love of horology with a deeper purpose — raising awareness and funds for brain tumour and cancer research. We do not see watches in isolation; we see them as a bridge between people and as a platform for positive change. Every time someone contributes to the magazine, every time a member engages in discussion, they are helping sustain that mission. This is why we are calling upon you — our readers, members, and watch lovers worldwide — to step forward and play a part in shaping the future of Just About Watches.
The Power of Contribution
Contribution is often seen as something small: writing an article, posting a photograph, or leaving a thoughtful comment. Yet when multiplied across thousands of people, contribution becomes something extraordinary. At Just About Watches, contributing means more than seeing your name in print or your story published on our site. It means helping to fund life-saving research, supporting families affected by devastating illnesses, and strengthening a community that values kindness, respect, and continuity in an online world that often lacks all three.
When you write for us, you are not simply adding to a magazine — you are helping sustain a platform that has already raised hundreds of thousands of pounds for cancer and brain tumour charities. Your words, your stories, your insights directly support a cause that reaches far beyond horology. To put it simply: by contributing here, you are helping save lives. That is not hyperbole, but a demonstrable truth of what this community has already achieved and what it continues to strive for.
Writing With Purpose
We welcome writers of all backgrounds and experience levels, from amateurs making their first attempt to seasoned professionals. Articles can take many forms: in-depth features exploring the history of a brand, hands-on reviews of your latest acquisition, thoughtful essays on the psychology of collecting, technical explainers about movements, or personal reflections on what watches mean to you.
If you are uncertain of your ability, do not let that hold you back. Our Editor-in-Chief, Kev Green, is a university-trained professional writer with years of experience in both creative and professional writing. He understands the challenges of starting out, and he is committed to mentoring contributors who want to find their voice. Your job is to bring the passion, the idea, and the story. Our editorial team will ensure it is polished, readable, and presented in the best possible light. No one is excluded, and every voice is welcome.
We operate on a simple principle: authenticity matters more than perfection. Readers are drawn to honesty, passion, and individuality. Whether you are sharing your first watch purchase or providing a deep technical breakdown of a tourbillon escapement, your perspective adds richness to the magazine. By writing for Just About Watches, you are adding to a living archive of horology told not just by experts but by enthusiasts who live and breathe the subject.
Beyond the Written Word
Contribution does not stop with writing. Our community thrives because it is bigger than any single article. Moderators and volunteers play an essential role in ensuring Just About Watches remains a safe, respectful, and welcoming environment. If you have the patience, fairness, and dedication to help maintain that culture, we would love for you to join the team. Online communities often fail when left unmanaged; toxic behaviour creeps in, and the sense of belonging disappears. We refuse to let that happen here.
By helping with moderation, you ensure that Just About Watches remains a place where members feel valued, respected, and heard. This role may not involve bylines or spotlight, but it is no less vital. In fact, it may be one of the most powerful ways to contribute, because it preserves the very spirit that makes this community enviable.
Calling All Watchmakers
We also want to hear directly from the watchmakers, technicians, and artisans themselves. Whether you are an independent watchmaker building movements at your bench, a case finisher perfecting brushed surfaces, or a veteran who has spent decades in the industry, your voice has a home here.
Don’t worry about writing ability — that’s our job. You provide the raw knowledge, the insights, the behind-the-scenes details, and we will take care of shaping it into a clear and engaging article. Our readers crave authentic expertise, and we want to provide a platform where professionals can share their craft with the wider world. Every contribution helps bridge the gap between the makers and the collectors, and in doing so, it deepens the appreciation of horology as both art and science.
A Community That Stands Apart
It would be easy to rest within the established platforms — Facebook, Instagram, Reddit — and indeed we work in harmony with those networks. But what makes Just About Watches unique is its refusal to be defined by them. Social media is vast but often shallow; it connects quickly but seldom with depth. It is prone to toxicity, misinformation, and fleeting engagement.
By contrast, Just About Watches is carefully moderated, thoughtfully structured, and deliberately focused. We are not building just another group; we are building a community. A place where ideas are nurtured, where contributors are valued, and where the joy of horology is preserved in an environment worthy of its richness. Every new member, every contributor, every moderator adds strength to that vision.
The Ripple Effect
Perhaps the most important thing to understand about contributing to Just About Watches is that the effects ripple outward. A single article can inspire someone to take up watchmaking, to cherish a family heirloom, or to begin their own journey as a collector. A single piece of moderation can prevent toxicity from derailing a community discussion. A single shared idea can spark a fundraiser that raises thousands for cancer research.
This is the essence of what we are building: a self-sustaining community where passion for horology is not an end in itself but a means of creating something larger, more lasting, and more meaningful. By becoming part of the team, you are not just supporting a magazine; you are helping save lives.
An Invitation
So here is our invitation to you. If you have ever wanted to share your story, now is the time. If you have ever wanted to contribute to a cause greater than yourself, this is your chance. If you have ever wished to see a community where civility, respect, and passion go hand in hand, you have found it.
Just About Watches is built by its members, for its members, and for the wider world that benefits from its mission. Your involvement — whether through writing, moderating, mentoring, or sharing your expertise — helps shape the future of this community. And in doing so, you help ensure that our collective passion for timepieces becomes a source of hope, support, and change for those who need it most.
The door is open. Step through, and help us make time count.
To contribute, email us at justaboutwatches@gmail.com
