Tag Archives: psychology

The psychology of watches is something we rarely discuss openly, but many of us feel it instinctively. A watch is never just a timekeeping device. It’s an anchor, a mirror, a monument, sometimes even a mask. When we look down at the piece on our wrist, what we see isn’t …

It’s a simple phrase, often said with a smile, sometimes posted with the obligatory wrist shot before the box even cools. “Got the call from the AD.” That’s it. No need to explain what was said, which reference was allocated, or whether it was even the one hoped for. The …