There’s a singular fascination in horology that’s captivated watchmakers and collectors for over a century: the pursuit of thinness. Not the superficial elegance that merely pleases the eye, not the convenience of a watch that slides easily under a cuff, but the relentless, uncompromising quest to reduce every element of …
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An invisible force surrounds us — magnetism. It’s part of everyday life, woven so quietly into our routines that we barely notice it. It hums in the fridge, clicks in the clasp of your phone case, vibrates through the speakers in your car, flickers through your laptop, and whispers through …
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A Note Before We Begin… And if you’re anything like me, you probably don’t want to hurry through a story of a brand so rich and storied as Breitling. There’s just too much ground to cover — too many moments, innovations and personalities to give the impression of a mere …
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At Just About Watches, we’ve always believed that horological storytelling deserves the same care as the watches themselves. Every article we publish is built with patience, detail, and depth — not for the sake of length, but because time itself deserves space to breathe. We shape our words like a watchmaker …
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In the curious economy of horology, where objects no larger than a palm can hold the weight of lifetimes, fortunes, and stories, the question of insurance becomes more than a bureaucratic formality. For some, it feels like an obvious step—if you can insure a car or a home, why not …
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How Just About Watches Uses Images — Policy, Protections, and Contact Information. At Just About Watches we treat images as part of the story. Photographs, macros, historical adverts and editorial stills are carefully chosen to complement our long-form writing; they are not decorative extras but narrative partners. When an image on our site is …
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Kern’s Vision: Reimagining a Classic When Georges Kern took the reins of Breitling in 2017, he brought more than just a new business plan—he brought a fresh sense of purpose. Kern’s arrival was a jolt of energy, and his vision was both bold and clear: respect Breitling’s storied history, but …
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New Heights in a Changing World As the dust settled after World War II, the world was changing fast—and so was Breitling. The close of the 1940s and the dawn of the 1950s brought a new era of possibility. Aviation was no longer just the realm of military pilots and …
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It’s a simple phrase, often said with a smile, sometimes posted with the obligatory wrist shot before the box even cools. “Got the call from the AD.” That’s it. No need to explain what was said, which reference was allocated, or whether it was even the one hoped for. The …
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If you’re going to call yourself a watch lover—whether you’re someone who wears one every day without a second thought, or a seasoned collector who knows the smell of fresh lume and the song of a fine escapement—it makes sense knowing what you’re looking at. Not just the brand printed …
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