Storm Clouds on the Horizon The end of the 1960s was a golden time for Breitling, but the clear skies wouldn’t last forever. As the 1970s dawned, the watch industry—especially in Switzerland—was about to be shaken to its core. The cause? A technological revolution that arrived quietly but changed everything: …
Read More »
We are, almost by design, trained to read the surface of things. Our brains crave instant recognition, pattern, and familiarity. A flicker of symmetry, the gleam of a crown, the flash of wings etched onto a dial—we absorb logos before we even glance at the hands. Often, we don’t even …
Read More »
Breitling has always been a name that divides opinion, and for good reason. It’s a brand that never played safe, never whispered in the corner while others shouted from the rooftops. It carved its reputation not just through design but through sheer technical daring—watches that weren’t just about telling the …
Read More »
Dubois et fils is a name that carries with it a quiet gravitas, one of those historic Swiss watchmaking houses whose significance is less about marketing flash and more about the enduring resonance of centuries of craftsmanship. The company’s origins trace back to 1785, a year that situates it firmly …
Read More »
Hamilton has always been one of those brands that quietly stirs something in me. Not in the way that haute horology does, nor with the thunderous appeal of tool watch icons, but with a sort of affectionate curiosity. There’s a legacy there. A real one. And while I admire its …
Read More »
A Note Before We Begin… And if you’re anything like me, you probably don’t want to hurry through a story of a brand so rich and storied as Breitling. There’s just too much ground to cover — too many moments, innovations and personalities to give the impression of a mere …
Read More »
Kern’s Vision: Reimagining a Classic When Georges Kern took the reins of Breitling in 2017, he brought more than just a new business plan—he brought a fresh sense of purpose. Kern’s arrival was a jolt of energy, and his vision was both bold and clear: respect Breitling’s storied history, but …
Read More »
New Heights in a Changing World As the dust settled after World War II, the world was changing fast—and so was Breitling. The close of the 1940s and the dawn of the 1950s brought a new era of possibility. Aviation was no longer just the realm of military pilots and …
Read More »
It’s a simple phrase, often said with a smile, sometimes posted with the obligatory wrist shot before the box even cools. “Got the call from the AD.” That’s it. No need to explain what was said, which reference was allocated, or whether it was even the one hoped for. The …
Read More »
Just About Watches
