Storm Clouds on the Horizon The end of the 1960s was a golden time for Breitling, but the clear skies wouldn’t last forever. As the 1970s dawned, the watch industry—especially in Switzerland—was about to be shaken to its core. The cause? A technological revolution that arrived quietly but changed everything: …
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Before we built instruments, before wheels turned or springs were coiled, time was written above us—in moonlight, in star patterns, in the angle of the sun as it dragged shadows across the earth. Our earliest ancestors weren’t keeping time because they needed a sense of time. They were trying …
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There are moments in horological history where progress doesn’t arrive in a flourish of invention or artistry, but in something altogether quieter. The rise of electric clocks—specifically the synchronous type—is one of those stories. No dazzling complications, no sapphire casebacks, and no Geneva stripes. Just practicality, reliability, and a low, …
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Hamilton has always been one of those brands that quietly stirs something in me. Not in the way that haute horology does, nor with the thunderous appeal of tool watch icons, but with a sort of affectionate curiosity. There’s a legacy there. A real one. And while I admire its …
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One of the things I love most about horology is how it tells stories that history books often overlook. Stories that begin not in Switzerland or Germany, but in places like Istanbul, once the beating heart of an empire that spanned continents and centuries. The Ottoman Empire might not be …
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A Note Before We Begin… And if you’re anything like me, you probably don’t want to hurry through a story of a brand so rich and storied as Breitling. There’s just too much ground to cover — too many moments, innovations and personalities to give the impression of a mere …
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Kern’s Vision: Reimagining a Classic When Georges Kern took the reins of Breitling in 2017, he brought more than just a new business plan—he brought a fresh sense of purpose. Kern’s arrival was a jolt of energy, and his vision was both bold and clear: respect Breitling’s storied history, but …
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New Heights in a Changing World As the dust settled after World War II, the world was changing fast—and so was Breitling. The close of the 1940s and the dawn of the 1950s brought a new era of possibility. Aviation was no longer just the realm of military pilots and …
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Just About Watches
