Just About Watches
Don’t act so surprised, Your Highness. You weren’t on any mercy mission this time. Several transmissions were beamed to this ship by Rebel spies. I want to know what happened to the plans they sent you. In my experience, there is no such thing as luck. Partially, but it also …
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June, 2014
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24 June
Image Policy
How Just About Watches Uses Images — Policy, Protections, and Contact Information. At Just About Watches we treat images as part of the story. Photographs, macros, historical adverts and editorial stills are carefully chosen to complement our long-form writing; they are not decorative extras but narrative partners. When an image on our site is …
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24 June
Chapter Four: Leadership and the Modern Legacy
Kern’s Vision: Reimagining a Classic When Georges Kern took the reins of Breitling in 2017, he brought more than just a new business plan—he brought a fresh sense of purpose. Kern’s arrival was a jolt of energy, and his vision was both bold and clear: respect Breitling’s storied history, but …
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May, 2014
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24 May
Chapter Two: Flight, Function and Fame
New Heights in a Changing World As the dust settled after World War II, the world was changing fast—and so was Breitling. The close of the 1940s and the dawn of the 1950s brought a new era of possibility. Aviation was no longer just the realm of military pilots and …
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April, 2014
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24 April
The Call of the Dealer!
It’s a simple phrase, often said with a smile, sometimes posted with the obligatory wrist shot before the box even cools. “Got the call from the AD.” That’s it. No need to explain what was said, which reference was allocated, or whether it was even the one hoped for. The …
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January, 2014
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9 January
Beneath the Dial
If you’re going to call yourself a watch lover—whether you’re someone who wears one every day without a second thought, or a seasoned collector who knows the smell of fresh lume and the song of a fine escapement—it makes sense knowing what you’re looking at. Not just the brand printed …
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May, 2010
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28 May
Removing Vapour from a Watch
There are not many things more disheartening for a watch owner than catching sight of that tell-tale fog under the crystal. It can appear as a faint mist at first, then as fine dew gathering around the hands, or in the worst cases, full droplets forming like perspiration trapped within …
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