Storm Clouds on the Horizon The end of the 1960s was a golden time for Breitling, but the clear skies wouldn’t last forever. As the 1970s dawned, the watch industry—especially in Switzerland—was about to be shaken to its core. The cause? A technological revolution that arrived quietly but changed everything: …
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A Note Before We Begin… And if you’re anything like me, you probably don’t want to hurry through a story of a brand so rich and storied as Breitling. There’s just too much ground to cover — too many moments, innovations and personalities to give the impression of a mere …
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Kern’s Vision: Reimagining a Classic When Georges Kern took the reins of Breitling in 2017, he brought more than just a new business plan—he brought a fresh sense of purpose. Kern’s arrival was a jolt of energy, and his vision was both bold and clear: respect Breitling’s storied history, but …
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New Heights in a Changing World As the dust settled after World War II, the world was changing fast—and so was Breitling. The close of the 1940s and the dawn of the 1950s brought a new era of possibility. Aviation was no longer just the realm of military pilots and …
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Just About Watches
