Storm Clouds on the Horizon The end of the 1960s was a golden time for Breitling, but the clear skies wouldn’t last forever. As the 1970s dawned, the watch industry—especially in Switzerland—was about to be shaken to its core. The cause? A technological revolution that arrived quietly but changed everything: …
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It’s odd to think that there was ever a time when noon didn’t mean the same thing everywhere. Back before trains, when the fastest thing on land was a galloping horse and towns were content to march to the beat of their sundial, local time ruled. If it was noon …
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Before we built instruments, before wheels turned or springs were coiled, time was written above us—in moonlight, in star patterns, in the angle of the sun as it dragged shadows across the earth. Our earliest ancestors weren’t keeping time because they needed a sense of time. They were trying …
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For all the attention lavished on the front of a watch—the dial, the hands, the indices, the complications—there’s a quiet, often overlooked component that carries both the burden and the soul of the timepiece. The caseback, that unassuming surface pressed against the wrist, holds the final word in engineering, the …
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There are watchmakers, and then there are those rare visionaries who redefine what the craft can be. Asaoka is one of the latter. A self-taught Japanese master who rose entirely outside the Swiss ecosystem, Asaoka has not only proven that independent horology can thrive in Japan—he’s carved out a category …
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A Note Before We Begin… And if you’re anything like me, you probably don’t want to hurry through a story of a brand so rich and storied as Breitling. There’s just too much ground to cover — too many moments, innovations and personalities to give the impression of a mere …
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Kern’s Vision: Reimagining a Classic When Georges Kern took the reins of Breitling in 2017, he brought more than just a new business plan—he brought a fresh sense of purpose. Kern’s arrival was a jolt of energy, and his vision was both bold and clear: respect Breitling’s storied history, but …
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New Heights in a Changing World As the dust settled after World War II, the world was changing fast—and so was Breitling. The close of the 1940s and the dawn of the 1950s brought a new era of possibility. Aviation was no longer just the realm of military pilots and …
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Just About Watches
